Innovative Air Fresheners Are Gaining Importance in the Market

Air fresheners are used in a variety of settings, including homes, workplaces, automobiles, and public spaces such as hotels, airports, and malls. Thus, companies launch several new products to gain a competitive edge over the market. By using cutting-edge technologies, air freshener manufacturers are progressively concentrating on creating novel and cutting-edge products to satisfy consumers' changing needs and demands. Customers in the market use air freshener candles because of their fragrance and ambiance-creating qualities.

The industry has faced some criticism over the years, particularly for the use of potentially harmful chemicals in some air fresheners. In response, many manufacturers have developed products that use natural ingredients and are marketed as "green" or "eco-friendly." Furthermore, there has been a growing trend toward air purifying products that not only freshen the air but also remove harmful particles and pollutants.

According to Marketlook Consulting’s research report “Global Air Freshener Market Analysis, 2022”, the Global Air Freshener market is anticipated to grow at a CAGR of 5.2% during 2023-30 The market would reach USD 20.12 Mn by 2030.

Based on Consumer type, the individual consumer type held a lion’s share in 2022. This was due to rise in attraction of consumers toward sanitation and premium products. The awareness among consumers grew primarily during the outbreak of covid-19. Moreover, attractive advertising and ease of availability also drive the global air freshener market growth. The enterprise customer segment also expected to witness growth in the forecast period owing to increase in adoption of air care products in offices and other landmarks to maintain good environmental hygiene. Moreover, with the resumption of work from office culture would give a fresh demand to the air fresheners market.

Based on distribution channel, hypermarkets or supermarkets have traditionally dominated the distribution of air fresheners, due to their wide reach and large consumer base and the segment would lead in the forthcoming years. These stores typically stock a diverse selection of air freshener brands and products, making them a popular destination for customers looking to buy air fresheners. Moreover, availability of brands and eco-friendly products also attract a big flock of individuals.

Retail or general stores are also important distribution channels for air fresheners, especially in rural or remote areas where hypermarkets or supermarkets are not easily accessible. Besides, online segment is giving a tough competition to the other distribution channel due to ease of accessibility and discounts availability on the products.

Based on product type, spray segment led the market in 2022. Gel based air fresheners have seen a significant boost owing to their demand arising from cars owners. The consumers prefer gel-based products over spray in cars. Candle based air fresheners are also gaining traction especially in the offices and residential homes due to its long-lasting fragrance.

“Global Air Freshener Market Analysis, 2022” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for Air Freshener providers across the Globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.      

Europe Dominated the Market

Based on Leading regions, Europe dominated the global Air Freshener market in 2022 and is projected to maintain its dominance during the forecasted period 2023-30 due to the Geographical analysis is an essential component of the report’s research and development study for market analysis. The regional extent section contains crucial insights into market sales growth at both regional and country levels. This market scope’s geographical spectrum analyses and investigates each regional spectrum of the Air Freshener Market industry. Each of these major regions is analyzed based on manufacturing, supply, statistics, and import & export. Furthermore, European population have high disposable income that allows them to consume premium quality products, which further adds to the growth of this region in the global air freshener industry as stated in Marketlook Consulting research report “Global Air Freshener Market Analysis, 2022”.

According to Marketlook Consulting’, the key players with a considerable market share in the global Air Freshener market are Henkel AG & Co. KGaA, Procter & Gamble Company, Church & Dwight Co., Inc., Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., The Godrej Group, Farcent Enterprise Co., Ltd, Newell Brands, Inc., Dabur India Ltd, Nidda Healthcare Holding GmbH apart from others.

Market Segmentation:

1.By Product Type Sprays/Aerosols, Electric Air Fresheners, Gels Air Fresheners, Candles Air Fresheners, Others

2. By Application Residential, Corporate, Cars, Others

3. By Consumer Type Individual Consumer, Enterprise Consumer

4. By Region North America, Europe, Asia-Pacific, Latin America, Middle East and Africa

5. By Distribution Channel Supermarkets and Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies and Others

6. By Company Henkel AG & Co. KGaA, Procter & Gamble Company, Church & Dwight Co., Inc., Reckitt Benckiser Group PLC, S. C. Johnson & Son, Inc., The Godrej Group, Farcent Enterprise Co., Ltd, Newell Brands, Inc., Dabur India Ltd, Nidda Healthcare Holding GmbH apart from others.

Key questions answered in the study:

1. What are the current and future trends of the Air Freshener industry?
2. How the industry has been evolving in terms of consumer type demand and application areas?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the Air Freshener industry?
5. What is the customer orientation, purchase behaviour, and expectations from the Air Freshener firms across various regions?