Rising Implementation of Digital Transformation Strategies Leading to the Expansion of Global App Analytics Market

Rising implementation of digital transformation strategies, deeper smartphone penetration, increased penetration of smartphone & growing number of mobile & web applications across the globe. Rising number of smartphones & availability of diverse applications is generating high number of data, which in turn increases demand for of the product. Thus, all these rising implementation of digital transformation strategies is on of the major factor leading to the market’s growth.

According to Marketlook Consulting’ research report “Global App Analytics Market Analysis, 2021”, the Global app analytics market is anticipated to grow at a CAGR 22.1% during 2022-29. The market would reach to USD 10.5 Bn by 2029.

Based on type, market is segmented into web app analytics & mobile app analytics. Mobile app analytics segment holds the largest market share. This attributed to the increasing adoption of mobile advertising among marketers & the growing of utilization of mobile phones for targeting customers.

Based on applications, market is bifurcated into user analytics, revenue analytics & app performance analytics & operations. Wide applications of app analytics is anticipated to fuel the market growth in the coming years.

“Global App Analytics Market Analysis, 2021” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for app analytics service providers across the Globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitor's capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.      

North America Dominated the Market

Based on Leading regions, North America dominated the global App Analytics market in 2021 and is projected to maintain its dominance during the forecasted period 2022-29. Observing the market pattern, North America is leading the market in terms of revenue due to favourable regulatory environment. Further, owing to partnerships & new product launches to deliver analytics services for helping their customers in building intelligent applications & early application of trending technologies. Increasing technological advancements in North America has further led to the expansion of the market in the forthcoming period as stated in Marketlook Consulting research report “Global App Analytics Market Analysis, 2021”. 

According to Marketlook Consulting’, the key players with a considerable market share in the global App Analytics market are Amazon Web Services, Inc., CleverTap , Adobe,  Countly,  Upland Software, Inc,  Swrve Inc.,  Amplitude, Inc.,  AppDynamics,  AppsFlyer, Heap Inc.,  WizRocket, Inc.,  ContentSquare, .

 Market Segmentation:

1. By Type (Web app analytics & Mobile app analytics)
2. By Application (User Analytics, Revenue Analytics, App Performance Analytics)
3. By Region (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa)
4. By Company (Amazon Web Services, Inc., CleverTap , Adobe,  Countly,  Upland Software, Inc,  Swrve Inc.,  Amplitude, Inc.,  AppDynamics,  AppsFlyer, Heap Inc.,  WizRocket, Inc., )

Key questions answered in the study:

1. What are the current and future trends of the app analytics industry?
2. How the industry has been evolving in terms of type and application areas?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the app analytics industry?
5. What is the customer orientation, purchase behavior, and expectations from the app analytics firms across various regions?