Use of Haptic Technology in a Car-Infotainment System is Propelling the Market Growth

Haptic technology, also known as tactile feedback technology, has become increasingly prevalent in modern electronics and user interfaces. This technology allows users to receive physical feedback through touch, such as vibrations, pressure, and temperature changes, which can enhance the user's experience and improve usability. Some of the key factors that contribute to the effectiveness of haptic technology include the accuracy and precision of the feedback, the frequency and intensity of the vibrations, the location and size of the feedback points, and the ability of the system to provide feedback in real time. Additionally, the design and materials used in the haptic feedback mechanism can play a critical role in determining the overall effectiveness and reliability of the system. As haptic technology continues to evolve and improve, it has the potential to revolutionize the way we interact with electronic devices and the digital world around us.

According to Marketlook Consulting’s research report “Global Haptic Technology Market Analysis, 2021”, the Global Haptic Technology market is anticipated to grow at a CAGR of 11.5% during 2022-29 The market would reach USD 22.13 Bn by 2029.

Based on application, the leading market share is grabbed by consumer devices where haptic technology is primarily used. However, the automotive and transportation segment would witness a significant share in the coming years. This can be attributed to the consistent demand for high-performance electronics systems in hybrid electric vehicles and other high-end vehicles. Besides, there has also been an increase in haptic technology in the car-infotainment system.        

Based on the component, the software segment gained traction in 2021 and holds the maximum share of the global market. Haptic software offers numerous benefits including enhanced accuracy, superior user satisfaction, faster response time, and improve device performance among others. High penetration of advanced consumer electronics, developments in smartphones, and increased acceptance of haptic-based devices among different industries are propelling the software segment’s growth.

Technical challenges are faced by the product manufacturers for enabling haptic functionality in several devices such as smartphones, tablets, and laptops, this is the major challenge faced by the industry. Haptic technology is certainly a value addition for providing user-friendliness and direction to any device but before incorporating haptic feedback into a product, it is important to check whether the components would fit in. Thus, the manufacturer should go through how effectively these features can be integrated into the overall product design.

“Global Haptic Technology Market Analysis, 2021” provides comprehensive qualitative and quantitative insights on the industry potential, key factors impacting sales and purchase decisions, hotspots, and opportunities available for Haptic Technology providers across the Globe. Moreover, the report also encompasses the key strategic imperatives for success for competitors along with strategic factorial indexing measuring competitors’ capabilities on 16 parameters. This will help companies in the formulation of Go to Market Strategies and identifying the blue ocean for its offerings.      

Asia Pacific Dominated the Market

Based on Leading regions, Asia Pacific dominated the global Haptic Technology market in 2021 and is projected to maintain its dominance during the forecasted period 2022-29 due to the Geographical analysis is an essential component of the report’s research and development study for market analysis. The regional extent section contains crucial insights into market sales growth at both regional and country levels. This market scope’s geographical spectrum analyses and investigates each regional spectrum of the Haptic Technology Market industry. Each of these major regions is analyzed based on manufacturing, supply, statistics, and import & export. Furthermore, China is home to several consumer devices such as Xiaomi, OnePlus, Oppo, etc where haptic technology can be widely and easily accepted. Rising disposable income and the desire to use smartphones is emanating the demand for haptic technology in the region. This further adds to the growth of this region in the global Haptic Technology industry as stated in Marketlook Consulting research report “Global Haptic Technology Market Analysis, 2021”.

According to Marketlook Consulting’, the key players with a considerable market share in the global Haptic Technology market are Johnson Electric, AAC Technologies, TDK, Microchip Technology, Immersion Corporation, Cree Inc, Merck KGaA, Stanley Electric, Toyoda Gosei, Texas Instruments apart from others.

Market Segmentation:

• By Component (Solution, Software)
• By Feedback Type (Tactile, Force)
• By Application Consumer (Devices, Automotive & Transportation, Commercial & Industrial, Healthcare and Education & Research, others)
• By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa)
• By Company (Bayer Johnson Electric, AAC Technologies, TDK, Microchip Technology, Immersion Corporation, Cree Inc, Merck KGaA, Stanley Electric, Toyoda Gosei, Texas Instruments)

Key questions answered in the study:

1. What are the current and future trends of the Haptic Technology industry?
2. How the industry has been evolving in terms of consumer-type demand and application areas?
3. How the competition has been shaping across the countries followed by their comparative factorial indexing?
4. What are the key growth drivers and challenges for the Haptic Technology industry?
5. What is the customer orientation, purchase behavior, and expectations from the Haptic Technology firms across various regions?